Tesco Homeplus Virtual Supermarket

In an attempt to increase market share, the Korean branch of British supermarket brand Tesco (renamed Homeplus for the new market) worked with advertising agency Cheil, to launch a virtual grocery store within a South Korean subway station that allowed users to shop using QR codes.

Installed in the station was a large, wall-length billboard, designed to look like a series of supermarket shelves with images and prices of common products. Next to the price was a QR code, which users could scan to purchase the product and, thereby adding it to their online shopping cart. After the web transaction was completed, the products were delivered to the user’s home within the day.

Source: DesignBoom

Leave a Reply

Your email address will not be published. Required fields are marked *