In an attempt to increase market share, the Korean branch of British supermarket brand Tesco (renamed Homeplus for the new market) worked with advertising agency Cheil, to launch a virtual grocery store within a South Korean subway station that allowed users to shop using QR codes. Installed in the station was a large, wall-length billboard, […]Read more "Tesco Homeplus Virtual Supermarket"
Promoting Caribou Coffee’s new hot breakfast sandwiches, a Minneapolis bus shelter ad. by Colle + McVoy, is ‘equipped with real heaters to keep waiting commuters warm in cold weather’. Source: Lost at E MinorRead more "Heated Bus Shelter Ad"