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  • danni 00:26 on June 6, 2011
    Tags: billboard, home delivery, , , South Korea, supermarket, virtual, virtual grocery store,   

    In an attempt to increase market share, the Korean branch of British supermarket brand Tesco (renamed Homeplus for the new market) worked with advertising agency Cheil, to launch a virtual grocery store within a South Korean subway station that allowed users to shop using QR codes. Installed in the station was a large, wall-length billboard, […]

    Continue reading Tesco Homeplus Virtual Supermarket
  • danni 00:25 on January 24, 2011
    Tags: facial recognition, Kraft Foods, loyalty cards, Meal Planning Solution, meal suggestions, supermarket, test samples   

    Apparently, the average person has the recipe of only 10 meals up their sleeve and 77% of grocery shoppers don’t know what they’re making for their next meal. Leveraging on these facts, Kraft Foods demonstrates a kiosk that uses facial recognition technology to offer meal suggestions. Designed to be located in supermarkets, the “Meal Planning […]

    Continue reading Meal Planning Solution kiosk
  • danni 21:18 on January 18, 2011
    Tags: hair dressers, nail varnish, services, supermarket   

    As part of its drive into the health and beauty sector, British supermarket chain, Tesco plan to launch a concept for in-store nail and hair services, in at least 70 stores by 2012. Could JWT Intelligence have hit a nail on it’s head? Source: BrandRepublic

    Continue reading Tesco’s Beauty Services
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