In an attempt to increase market share, the Korean branch of British supermarket brand Tesco (renamed Homeplus for the new market) worked with advertising agency Cheil, to launch a virtual grocery store within a South Korean subway station that allowed users to shop using QR codes. Installed in the station was a large, wall-length billboard, […]Read more "Tesco Homeplus Virtual Supermarket"
Apparently, the average person has the recipe of only 10 meals up their sleeve and 77% of grocery shoppers don’t know what they’re making for their next meal. Leveraging on these facts, Kraft Foods demonstrates a kiosk that uses facial recognition technology to offer meal suggestions. Designed to be located in supermarkets, the “Meal Planning […]Read more "Meal Planning Solution kiosk"
As part of its drive into the health and beauty sector, British supermarket chain, Tesco plan to launch a concept for in-store nail and hair services, in at least 70 stores by 2012. Could JWT Intelligence have hit a nail on it’s head? Source: BrandRepublicRead more "Tesco’s Beauty Services"