In an attempt to increase market share, the Korean branch of British supermarket brand Tesco (renamed Homeplus for the new market) worked with advertising agency Cheil, to launch a virtual grocery store within a South Korean subway station that allowed users to shop using QR codes. Installed in the station was a large, wall-length billboard, […]Read more "Tesco Homeplus Virtual Supermarket"
QR code specialists SET Japan have designed international versions of a code that links to local RED CROSS donation sites, specially for the use of smart phones. Below is the Hong Kong version. Source: CScout JapanRead more "QR Code: Help Japan Now"
QRAPPING PAPER™ created by Justin Gignac has QR codes, and behind each code is an original holiday video that can’t be seen anywhere else. Meanwhile, Samsung is offering Tweetwrap, which allows users to create their own personalised wrapper paper with their favorite Twitter hashtags.Read more "Greeky Festive Wrapping Paper"
During the commercial hype of Secondlife, many brands considered whether they should jump on the band wagon of holding presence and gaining from the virtual economy. However, just like entering any other new foreign market, planning and decisions must not be hastily made. Chipuya Town is a proposed virtual replica of Tokyo’s Shibuya shopping district, […]Read more "Chipuya Town"