Tesco Homeplus Virtual Supermarket

In an attempt to increase market share, the Korean branch of British supermarket brand Tesco (renamed Homeplus for the new market) worked with advertising agency Cheil, to launch a virtual grocery store within a South Korean subway station that allowed users to shop using QR codes. Installed in the station was a large, wall-length billboard, […]

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Chinese Mega internet shopping mall

Baidu, China’s Internet search giant and Rakuten, the largest online shopping mall operator in Japan, has joined forces to invest in e-commerce site, Lekutian. Aiming to topple Taobao, the mainland’s current top online retailer, it has already signed up an initial 1,000 brands including large and small suppliers of apparel, fashion accessories, furniture, home electronics […]

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