Using hypnotic techniques to induce customers to spend more, London fashion boutique Browns Focus have teamed up with sensual artists Bompas & Parr to deploy an array of strategies to touch people’s subconscious and make them buy. Starting from 15th February, the window displays will employ optical techniques and the pinwheels of 1930s ‘vertigo therapy’ […]Read more "Hypnotic Shop"
As I mentioned on a tweet; luxury French fashion brand Hermès has been busy, with a new Paris store, a finger-boarding video, a pop-up scarf store and the ‘Kellydescope‘. Well, last night I had the privilege of being part of Hermes’ initiatives and attended the exclusive cocktail launch of Hermès Silky Net Café in Hong Kong. Said to bring […]Read more "Hermès Silky Net Café"