Retail meets with Mircosoft Kinect

Featured in PSFK’s Future of Retail report is the following two concepts that utilise Microsoft Kinect‘s gesture-tracking technology:

“Fashion retailer Nordstrom created a digital window display at it’s Seattle flagship store that allowed pedestrains to virtually paint on the glass. The technology captured hand gestures and converted these actions into corresponding white streaks that appeared on the window. The campaign was designed as a tie-in with an accompanying print catalog, which promoted the ability of gesture-based interfaces to help create rather than control content.”

Souce: PSFK

“The KinectShop offers an in-store and at-home augmented reality shopping system for users to browse, purchase and share outfits with their social networks. The virtual fitting room module, created as part of an applied Research and Development effort by Interactive agency Razorfish, enables shoppers to browse through the connected store’s inventory using simple gestures to pair clothing with accessories and visualise the products as part of their outfit.”

Source: PSFK

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